Regeneca International – Is this for Real? Who Thinks Up This Stuff?

Well you may or may not have heard of Regeneca International a new MLM company with some rather unique products.

Well maybe unique is not really the word I was searching for.

Of course in the world of MLM success, having a “Wow” product can make a huge difference in your growth curve but I am struggling to really classify this as a Wow product. 

Now it defiantly has a Wow effect but it’s probably better classified as well?

Unusual?

Well anyway, Regeneca is a new company in the Network Marketing industry that according to its website specializes in Health and wellness products.

Regeneca has apparently done some shifting in their product business model since most of the products they list on their website no longer appear to exist anymore.

They appear to have decided to focus on one product in particular called Regenerect, a Natural Male Erectile Stimulant.

Humm…

Well it’s going to make for some interesting opportunity meetings when they ask for testimonials don’t you think?

Sorry I couldn’t restrain myself.

Regeneca founders Matt Nicosia and Adam Vincent Gilmer appear to have some solid business background, and I certainly recognize Sherri Sharman who is on their team as having considerable network marketing experience.

Now other than the product, Regeneca does have a very interesting business model which is trying to combine “direct response marketing” through infomercials with the world of MLM.

The Regeneca business model is actually brilliant, it combines an infomercial marketing approach to generate customer leads and use that to overcome one of the biggest problems in the world of Network Marketing, having a bunch of distributors who have no idea of how to generate leads.

This is a great theory but it has already been tried several times in the world of network marketing and it just has not been successful. I can think of at least 5 companies in the last 5 years who tried it and never really pulled it off.

Now of course that doesn’t mean that this time it won’t work for Regeneca, I tend to think that with the right mix it could be a winner.

Regeneca is even offering to send a free 5 day supply to potential customers who pay the shipping, so it leads you to believe that it must work.

The Regeneca product seems a little on the expensive side at $169 for a 30 day supply but the product info says that each pill can last up to 3 days.

Now of course Infomercials cost some big money, so Regeneca is undoubtedly going to have to pass that cost on to the distributor by charging them for the leads.

Now trying to convince a distributor to spend $5 to $10 or even $20 a lead could be an uphill battle for Regeneca.

Now I am not a distributor for Regeneca however if I was going to market this I would not pay for or utilize the infomercial leads. This type of late night TV lead generation can many times give you a lot of leads that are not very qualified just calling in for the free offer.

Instead I would use an online marketing approach to generate opportunity leads and use the sizzle of the Regeneca business model to bring in a lot of distributors and leave the product retailing to those that actually want to have customers.

There is a Truth and an Illusion to MLM success in the network marketing business so don’t be distracted by thinking this is a retail based business, it’s not. 

The money of course in network marketing is not in having thousands of customers, it’s in having thousands of distributors who each have a few customers.

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Coach Marc
Online Business Development & Marketing Coach

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